![]() “I realize that this is not 'business as usual' for advisers,” Sofia wrote in the letter. The first of the webinar series, “Prospecting Strategies for Volatile Markets," started in March. Snappy Kraken will host a monthly webinar to help advisors cope with the effects of the pandemic. Advisors can use the tool to perform biweekly video marketing to their clients and prospects.įollowing both services is crisis management education. ![]() In April, Snappy Kraken will also relaunch a video tool to all users that was once reserved for clients in higher tiers. In addition to the pricing overhaul, Snappy Kraken is providing “crisis management communication,” a weekly email for advisors to send that offers behavioral guidance to clients. The original price was $227, but advisors will now pay $182 to join the Snappy Kraken platform. The marketing firm is also extending its 20% discount, customarily applied to newcomers affiliated with particular firms, to new advisors and existing advisors who are experiencing financial hardship. Initially, the company charged a $489 setup fee for new members, and existing members paid $987 to add online advertising. Related: Snappy Kraken Adds Riskalyze CEO to Board Doing more work for less compensation-especially during an already stressful time-can create a massive strain on an adviser’s psyche and on that of their family,” Sofia wrote. Simultaneously, adviser workload increases because clients need more counseling. “For the majority of advisers who are compensated based on AUM, a drop in market valuations equates to a drop in income. Snappy Kraken’s CEO Robert Sofia said he hopes waiving setup fees and lowering prices will aid advisors who have an assets-under-management compensation model. Campaigns are ready-made around five key growth drivers for financial advisors: lead generation, prospect nurturing, client engagement, workflow automation and referral generation.In an open letter to financial advisors and wealthtech firms, digital marketing firm Snappy Kraken announced it had curbed its pricing and fees. Landing pages, ads, social posts, email drip series and more are all personalized, launched, managed and tracked from within a single dashboard. “By eliminating the complexities commonly associated with marketing automation, Snappy Kraken equips its users to publish campaigns with dozens of coordinated elements in just minutes. Snappy Kraken’s autopilot marketing system helps financial advisors easily deploy multi-step marketing campaigns, the company says. “Snappy Kraken continues to develop leading-edge solutions to address the marketing needs of RIAs from initial prospecting, to deepening the engagement with their existing clients,” Bicknell said in a statement, adding: “Robert’s passion for the business and his leadership of Snappy Kraken are what led us to furthering our partnership and financial commitment to Snappy Kraken.” An additional $1 million was provided to the company in September, followed by $2.5 million this month, Kevin Corbett, senior vice president of strategic initiatives at Mariner Wealth Advisors, told ThinkAdvisor, pointing out he’s directly responsible for managing the ScratchWorks program. The initial $100,000 was granted in March 2018 at an inaugural ScratchWorks event. After that, Snappy Kraken “maintained its growth trajectory and further enhanced its ability to provide advisors with a turnkey digital marketing solution,” it said Tuesday. ScratchWorks previously invested $100,000 in Snappy Kraken.
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